I just had an epiphany. One of the biggest players in terms of not just innovation but in money making is going to be the fast food industry. People still want - and face it: need - quick, inexpensive food. And that isn't likely going to change for a long time.
Everyone knows how horrible current fast food is, not just how bad for us it is with it's high fructose syrup and salt and cancer-causing and endocrine disrupting chemicals, but also how cruelly the animals that provide their eggs and dairy and meat are treated. But again: people want and need quick, inexpensive food. It's just that more and more folks know that it also needs to be clean, safe, sustainable, nutritious.
And I don't think it's going to be new fast food chains so much - new ones like Evos or Chipotle are amazing, but the chances that a flatlander is going to walk into one of them in enough numbers to warrant anywhere but big metro areas yet isn't likely. It'll be the ones we already know, because they have brand recognition and a gazillion dolllars to announce every single change. Most big corps are already listing what is and isn't gluten free and are playing around with words like "healthy" and "fresh" though they still aren't providing food that offers either one.
My psychic prediction? Slowly but surely over the next few years, the big fast food corps will phase in gluten free buns, locally sourced and/or organic produce, partner with more humanely operated meat producers. Why? Because it's where the money is heading. (thousands of individual fast food franchise outlets have closed over the past couple of years) And I bet the government will get hassled into offering fast food restaurants tax credits for healthier, genuinely healthier, fare.